Using Community-Based Social Marketing to Change Behavior
Thursday, Feb. 15 from 1 to 2 p.m. EST
*NEHA CEUs available*
We’re human. Our actions are influenced by peer pressure, personal motivations and values, convenience, cost — and the list goes on! By understanding the benefits a behavior might bring and any barriers that may stand in the way, social marketers can implement more informed and effective campaigns. A successful campaign “marketing mix” will include various messages, psychology-based communication tactics, and diverse channels and outreach strategies.
On this first webinar of a four-part Behavior Change series, the Partnership for Food Safety Education, with guest Kelley Dennings of Action Research, will bring you tools and strategies to advance food safety behavior change.